Welcome to MyCauseTV.com
MyCauseTV.com is the video community platform for personal causes!
Get your Cause Page up in just 15 minutes!
1) Sign up at http://www.MyCauseTV.com to start your page!
2) Choose videos, photos, and story text you want
to share on MyCauseTV
3) Upload your media
OR add videos already on YouTube
OR ask us to convert your hard media to web format
4) Invite friends, members, and new participants to join your cause easily on MyCauseTV!
Emotionally Engaging Videos Tap Into the Power of the Crowds Online
Organizations are evolving beyond push messages and email lists
because online video, blogging, and social networking are generat¬ing long-term, repeat interaction with contributors. To engage new and existing members better, cause leaders are boosting involvement in their campaigns through online video conversations and viral, peer-to-peer marketing.
The Benefits of MyCauseTV
For Non-Profits, Groups, and Campaigns:
* Take advantage of a new channel for marketing and
fundraising through interactive cause experiences
* Build stronger connections with volunteers, donors, and
campaign organizers in the ramp up to an event and
stay closely connected afterward
* Let your members, participants and donors tell you
who they are and what they care about most
* Share the emotional experience with people affected
by a similar cause through video, photos, and
shared stories
* Receive video and photo contributions from volunteers
* Create community involvement with a video group site
branded your way
* Attract and recruit people who are interested in
similar causes
For Cause-Driven Individuals and Media Creators:
* Share what matters to you with potential supporters
who can explore your causes at a deeper level
* Be an inspiration to others! Tell your story and inspire
others to act through video, photos, and news about
your cause
* Create a profile for your humanitarian side
* Start your own cause or group
* Fundraise for your cause using video
For people who believe in a cause, a non-profit organization, or a consumer product with a mission, MyCauseTV provides a loyal community comprised exclusively of cause-motivated citizens, opinion influencers, media creators, and socially conscious consumers. On MyCauseTV, personal video experiences and cause-motivated activities engage users in peer-to-peer communication that results in real-world impact.
How MyCauseTV Started
In 2002, a group of Stanford students started Relay For Life on the university campus to raise money for the American Cancer Society. Between year one and two, the event grew from 300 to 2200 partici¬pants, raising $120,000 in the span of 18 months. What drove this tremendous increase in involvement?
We discovered that sharing personal stories about how cancer had touched our lives was the most intensely viral and engaging bond among volunteers and donors before, during, and after the event. In fact, 1 in every 3 people had a friend or family member who had encountered cancer!
Asking people to share their story by word-of-mouth was universally empowering. It inspired people to recruit others and take action. Imagine what we could have done if online video and social networking existed then! Even today, however, general-audience social media websites such as Facebook, MySpace, and YouTube are not created to help organizations engage cause participants effectively online.
MyCauseTV is the social media springboard just for causes that
fosters collaboration between for-profits and non-profits to achieve common goals.
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